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Jef Verschueren (°1952) received a Ph.D. in Linguistics from the University of California at Berkeley. After a long career as a researcher for the Flemish Fund for Scientific Research, he is now Professor of Linguistics at the University of Antwerp, Belgium. He is the founder and Secretary General of the International Pragmatics Association (IPrA), and he directs the IPrA Research Center. Main interests are theory formation in linguistic pragmatics (conceived broadly as a cognitive, social, and cultural perspective on language and language use), intercultural and international communication, and language and ideology. In all these areas he has published extensively. Some recent publications include the annually updated Handbook of Pragmatics (Amsterdam/Philadelphia: John Benjamins; first published in 1995, now also available online), Debating Diversity: Analysing the Discourse of Tolerance (London: Routledge, 1998; co-authored with Jan Blommaert), Understanding Pragmatics (London: Edward Arnold / New York: Oxford University Press, 1999). A new book, Engaging with Language Use and Ideology: Pragmatic Guidelines for Empirical Ideology Research is forthcoming.